At 35, Jermaine Lawrence of Lot 40 D’Urban Street, Werk-en-Rust, Georgetown, is proving that resilience, self-belief, and vision can transform rejection into opportunity.
Lawrence’s entrepreneurial journey began in an unexpected way after a disappointing job interview. Despite preparing diligently for days, he was dismissed without consideration. That moment of rejection, however, sparked a determination in him to build something on his own. Out of that resolve came TrueHaven Alliance, Guyana’s first wellness and lifestyle ecosystem online.
Through TrueHaven, Lawrence is building more than just a business, he is creating a community. By partnering with gyms, spas, massage studios, touring companies, driving schools, and other businesses, TrueHaven members benefit from a growing network of discounts and wellness opportunities. What makes the initiative unique is its dual purpose: helping individuals prioritize wellness while also supporting local businesses through collaboration.
Jermaine Lawrence – Businessman
The path was not easy. Naturally reserved, Lawrence had to push himself out of his comfort zone, networking and building trust with partners. His biggest obstacle, however, was believing in himself. “When I started, the vision felt bigger than who I was at the time,” he admits. But step by step, he grew into the leader his business needed.
There were moments when he considered giving up. Many of the people he sought advice from ignored him, but Lawrence leaned on his inner strength and the unwavering support of his brother, his biggest believer and partner in the journey. Sacrifices became a part of his life including long nights, missed meals, and weekends devoted to his dream while balancing a full-time job.
For Lawrence, success is not measured by wealth but by impact. His mission is to make wellness more accessible and to inspire a spirit of collaboration among businesses. Looking at a map of TrueHaven’s affiliated partners, he felt a defining moment of achievement, the vision he once feared might be too big had become reality.
Lawrence’s advice to dreamers is simple yet profound: “Fear does not go away, but action builds momentum. Take it one step at a time, and keep going.”
His legacy, he hopes, will not just be the business he built, but the courage he ignited in others, the courage to care for themselves, to lift others, and to believe in possibilities without waiting for permission.
For those who know him well, Lawrence wishes to be remembered for his kindness, authenticity, and the ripple effect of growth and wellness he set in motion.
To learn more about TrueHaven, visit www.truehavengy.com
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